ATSE brand, design & campaigns

The Australian Academy of Technology and Engineering (also known as ATSE), as part of a 3-year “going public” Communications Plan, wanted to rename itself “Applied,” with a significant rebrand and a new “public-focused website” featuring all-new content, including STEM-focused stories via new podcasts, videos, an updated print magazine and a new public e-newsletter "TechKnow".
There was also a separate “member-only” website with member-only content.

Graphic Design
The original “Applied” visual brand and style was created by Truly Deeply Studio (TD). They created the original style guide and initial logos.
I led the branding refresh project as the 'in-house' designer and manager of Digital when they decided to rename it to "Applied".

Truly Deeply Studio created the “reporting outputs” and stationery/office templates (in InDesign, Word, and PowerPoint). Staff found the templates could not be used or had “issues”, were missing details, or did not function correctly. We also found the style guide didn’t work in some digital outputs such as PowerPoint. Our new web digital agency, Liquorice, also had some issues that needed to be resolved. Working with internal teams, I problem-solved & made significant changes (modifications & fixes and new templates) for all types of outputs and uses (including alternative logo outputs and colours). See examples below.

Magazine design and photography selection
The STEM industry magazine “Focus” was rebranded as “Applied”. After Mosaic Studios’ magazine publisher's front-page concepts were rejected, I created five new designs, and the semi-transparent shape concept (similar to my REIV magazine work) was selected. I designed the first cover, masthead, and a postage-paid fly sheet template with promo ad space and a change-of-address form. See image below of the first cover and a postage-paid fly sheet template.

Other templates, events and launches
I also created new artwork for

e-news templates for MailChimp (both for members/fellows and general public, including new TechKnow e-newsletter
Magazine ads for events and TechKnow e-newsletter
Membership card mockups
Print booklets and other print artwork
Logos and animated GIF animations for multipal uses
Eventbrite event banners and
Large printed event pull-up banners.

New website, digital design style and new Applied name go live
I wrote the new public-focused website brief, marketing personas (who our target groups were), the original IA (website structure), and organised the closed tender, which was won by digital agency Liqurice. They created a brand-new digital style that played with the logo's shape.
I also coordinated the name changeover day, where our new Applied website went live, and all staff emails changed to the new "Applied brand".

See old ATSE website with old branding >>
See new Applied public-focused website >>

They built a new WordPress website that allowed us to promote news, events, and rich content, such as the 50th anniversary of the Moon landing, which a Fellow of the Academy worked on, and major campaigns such as the 2019 federal election and the release of a two-year report into Australia’s future transport needs (called Shifting Gears: Preparing for a Transport Revolution).

For the 50th anniversary of the Moon landing on July 20, 2019, I used 1960s NASA footage to create a video background of the moon.

Video for the release of a two-year report into Australia’s future transport needs called Shifting Gears: Preparing for a Transport Revolution.

"Shooting for the stars: introducing the Australian Space Agency"
Special Space podcast - for the launch of the new Australian Space Agency
Published 22/11/2018

Australia has joined the space race with the launch of the Australian Space Agency. Head of the Agency and Academy Fellow Dr Megan Clark explains why we have a head start. Listen to the podcast Shooting for the stars: introducing the Australian Space Agency >>.
This is a backup on my personal SoundCloud account.

I created 15 'STEM-focused' podcast's for ATSE and Applied.

Shooting for the stars: introducing the Australian Space Agency
One way to meet our Paris climate target that no one is talking about
Should there be a lottery for research funding?
How will Big Data impact healthcare?
Meet the team helping fight leukaemia
From folklore remedy to skin cancer treatment
The need for more women STEM leaders
Nano-engineering and entrepreneurship: a winning combo
Energy 101: How Australia can be a leader in the renewables field
Are the machines really taking over?
Australian cities – awash with wasted water
Plastic fantastic: a recycling revolution
War on waste: here comes microrecycling
Innovation: Lessons from six remarkable lives
Building the cities of the future

Social media management and content creation
Management and content creation for 5 different Twitter accounts and LinkedIn.
I worked on these accounts https://twitter.com/ATSE au, https://twitter.com/SciGenderEquity, https://twitter.com/ IMNIS, https://twitter.com/STELRproject , and https://au.linkedin.com/company/atse-au
I also managed and developed content supporting the STEM-focused Global Connections program and international collaboration initiatives, delivered in partnership with the Australian Government. This included advertisements on social media.

More Social media examples are in the image below.

ATSE LinkedIn examples: