ATSE Major Transport Campaign

The Australian Academy of Technology and Engineering (ATSE) online launch and campaign to support the release of a two year report into Australia’s future transport needs: Shifting gears: preparing for a transport revolution. 

1. Landing page, creating digital graphics and custom HTML/CSS coding using WordPress.
2. Promotional video (45 secs) using stock footage and copy to reinforce the report’s major themes. The video was viewed over 33K times in News Ltd online channels. 
3. Social media content for Twitter/X & LinkedIn.
4. Email design & build for target audiences (members, key stakeholders & general public).
5. Created media pack with Comms Manager. 
6. Creation of Homepage graphics >>
7. Production of a complementary (14 episode) Podcast series >>

Campaign achieved the highest recorded web views of any ATSE report to date.